Everyone says: "We need more data." Nobody says: "We need to collect less and think harder about what we're missing." The most valuable insights aren't in your data. They're in the gaps—the things you're not measuring because you don't know they matter yet. This is where data-driven decision making often fails, even in advanced AI-powered analytics systems. https://mhcognition.com/blogs/data-youre-not-collecting-is-more-valuable